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Radio and Social Media: It’s Like a Nursery Rhyme
I have written an exclusive article for Social Media Sun depicting the relationship between radio and social media. Click here to read it and find out which nursery rhyme I think reflects the merge of...
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Selling Social: Are Social Media Endorsements a Good Idea?
Social media savvy radio clients are inquiring about online endorsements, creating revenue opportunities for both radio stations and air talent. However, with opportunity comes responsibility....
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Marrying Radio and Digital: Challenge #2
This is the second part of the four part series called “The Challenges of Marrying Radio and Digital.” Read part one here. Challenge #2: Strategy So a lot of us have accepted that as technology...
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Marrying Radio and Digital: Challenge #3
This is part three of a four part series called “The Challenges of Marrying Radio and Digital. Read Challenge #1, Accepting Change, here. Click here for Challenge #2, Strategy. Challenge #3: Staffing...
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Marrying Radio and Digital: Challenge #4
This is the final part to a four part series called “The Challenges of Marrying Radio and Digital. Here are the other parts to the series: Challenge #1: Accepting Change Challenge #2: Strategy...
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Why Morning Shows Deserve Their Own Facebook Page
Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook...
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Why A Competitive Analysis Can Help You Succeed With Digital
Whether you’re developing a strategy for social media, planning to update the station website, creating a business model for streaming, or wondering why you aren’t getting advertisers’ digital...
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Why Hiring for Startups Is So Hard
You draft a job description and make a list of qualifications. You start the interview process and realize what you already knew: you won’t find one person who “has it all.” In a mature company, you...
View ArticleHow Do I Respond Publicly to Station Mandated Changes to My Show?
Station management has made a change to your show— reducing the length of the show, moving your daypart, or a change to the co-host lineup. The decision was out of your control and you’re not...
View ArticleShow vs. Station Social Media: Creating a Win-Win
Let’s get real. We often see tension between radio station management and talent when it comes to social media. Management wants to build both station and show brands. Talent are often focused on...
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